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Dr Bert “Bow-Thai ” van Walbeek has been a Hotelier for 50 years, a Marketer of Tourism for 40 years, a Master of Disaster since 30 years and a lecturer for 20 years.

The first part of his business life was accomplished in Europe in marketing positions in Hilton, Inter-Continental, Canadian Pacific and Sheraton Hotels.

The second phase started in 1985, where he spearheaded the marketing efforts of the Royal Orchid Sheraton in Bangkok, then became Sheraton's Vice President Marketing in the Middle East and later returned to Thailand as Siam Express' Executive Vice President in charge of the Leisure & MICE Division.

The present chapter of his career started with the launch of The Winning Edge in 1993. He is still the Managing Director of this boutique consulting company, originally offering hospitality and destination marketing services, but now focusing on Risk Mitigation & Crisis Recovery Management.

While his background is hospitality, he is facilitating consulting, training and simulation services to many private industries, like pharmaceutical, optical, banking, bottling and finance organizations, as well as to public entities like transportation and waterworks authorities.

Since 8 years he is consulting the Macau Government Tourism Office towards setting up a separate government entity called Tourism Crisis Management Office as its Official Advisor.  Last year he was the Coordinator of the PATA Rapid Recovery Tourism Task Force, helping Destination Nepal to salvage their tourism industries after the 25/4 disaster.

In addition to those consulting and training activities, he is lecturing the “next generation” through Master Program courses on Tourism, Hospitality and Business and Leisure Events.

He was recently conferred the lifetime award of a Honorary Doctor of Letters (Hon DLitt ) by the University of West London. 

He also has been an Adjunct Professor at various Thailand’s Universities and a Honorary Professor at Shanghai Normal University. He is a renowned guest lecturer at Universities in China, Germany, Macau, Malaysia, the Netherlands, Taiwan and the United Kingdom.

Dr. van Walbeek is the author of a MICE case study book " Dr. MICE ", writes a bi-monthly column in the Event Platform magazine and is the co-author of a Crisis Management guideline called " Bounce Back ".

For more details on The Winning Edge, please visit www.twe-winningedge.com


May 2016